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What We Can Learn From fake watch Enthusiast Humor On Instagram

Instagram for fake watch enthusiasts, collectors, and lovers of horology can provide many things ?including humor. For some fake watch lovers, Instagram is a place to share their latest acquisitions, or what they chose to wear on any particular day, with friends. For others, it is a place to judge what pieces tend to be popular with other collectors. For many, it is a place to gauge, with various levels of accuracy, what other timepiece enthusiasts and collectors feel about hot issues of the day. Satire and comedy is a time-honored approach to discussing challenging or deeply political issues ?a practice that appears to be flourishing on wristwatch social media feeds. Let's take a look at a sampling of what fake watch collector humor looks like on Instagram these days. First, a bit of a macro-conversation about consumer sentiment on social media, in general.

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Level 1 of fake watch collecting #watches #watchmemes #watchhumor

A post shared by Brodinkee (@brodinkee) on Nov 21, 2019 at 3:09pm PST

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A post shared by Horological Dicktionary (@horological_dicktionary) on Sep 16, 2019 at 7:52am PDT

At its best, Instagram fake watch collector humor is poignant and meaningfully activist in nature. The traditionally closed doors of fake watch brand boardrooms and the lack of open discussions about real-world consumer problems are exposed and even celebrated by the fake watch collector community on social media. Instagram appears to currently be the platform of choice for mostly anonymous satirists who poke fun at the fake watch world while, at the same time, slyly suggesting where improvements can be made. In my opinion, the real value of fake watch collector humor on Instagram is that it does the very necessary job of helping consumers to not only question propagandist content unwittingly presented to them but also to ask fake watch consumers to question their own collecting and purchasing behavior.

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Rolex wearers then and now ?This meme was long overdue ?sad truth, like every second post I see, especially in Facebook groups (they should be called „support groups?for „anonymous pu**ies? ??? Don't cry and wear your fake watch proper❗Take yourself an example on @rolexdiver and use your replica watches what they're made for ??? | #gmtfanatic |

A post shared by GMTfanatic (@gmtfanatic) on Nov 5, 2019 at 5:55am PST

With fake watch brand managers already having made it clear they will not self-police when it comes to unsustainable business practices, only market forces (consumer behavior) will lead to system and policy change within the industry that produces the products so many people admire.

I've also come to the interesting conclusion that Instagram might be a very poor place for novices to learn about fake watch collecting and enthusiasm. During a recent speech and in some interviews, I made the statement that people just getting into timepieces might want to avoid looking at replica watches on Instagram for the first three to five years of their journey as a collector. Only after that might they be well-equipped enough with knowledge and experience to navigate the world of opinions and pictures on the popular Facebook-owned social media platform.

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If you can't take the horological heat map, get out of the kitchen?

A post shared by Horological Dicktionary (@horological_dicktionary) on Nov 6, 2019 at 12:47pm PST

Why, exactly? At first, my recommendation against using Instagram for novices might seem counterintuitive. Isn't Instagram valuable as a discovery engine, allowing fresh collectors to become exposed to the larger world of wristwatch brands and model choices? While Instagram may have been useful as a fake watch product discovery tool in the past, in more recent years, the changing content-display algorithms on Instagram have almost entirely eroded away at the platform's ability to truly expose consumers to the larger variety of replica watches out there.

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First order or final order? ? ? #watches #watchmemes #watchhumor

A post shared by Brodinkee (@brodinkee) on May 25, 2020 at 4:05am PDT

Studying the Instagram platform today reveals that users whom the platform deems to be interested in the topic of timepieces tend to be shown posts about the same fake watch brands, and the same fake watch models, over and over again. This leads consumers to believe there is a much smaller assortment of choices or that there is a much smaller assortment of replica watches that interest enthusiasts. A number of fake watch collectors I polled seem to be experiencing this, and it falls in line with Instagram's own interests to show what it deems to be popular content to users so that they stay on the platform for as long as possible. Users perceive Instagram as automatically introducing them to content they might like but don't know to search for. The reality is that Instagram ?when browsed as a fake watch lover ?tends to repeat a few key models from about five to six fake watch brands, as opposed to opening up the larger universe of timepiece appreciation and variety to the user.

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Oldie but goodie . Meme by @watchtaster, follow me for more exclusive fake watch pics + memes . Use #watchtaster Use #rolexwhatelse . . . . . #patek #rolex #rolexwatch #rolexdaydate #fakewatch #bellandross #rolexaholics #rolexoyster #5711 #watchporn #wristporn #patekphilippe #patek5711 #watchgame #wristshot #timepiece #rolexdaytona #watchcollector #submariner #nautilus #menswatch #watchgeek #watchaddict #watchfam #watchlover #watchmania #instawatch #watchesofinstagram

A post shared by ♛Watchtaster (@watchtaster) on Sep 5, 2019 at 11:47am PDT

The reality is that if you are in search of new replica watches to be interested in, Instagram appears to be a relatively poor choice today. Of course, I can advocate for the human-curated selection of replica watches on editorial publications such as aBlogtoWatch (and others), as well as simply browsing large multi-brand retail platforms online ranging from eBay to brand-authorized dealers, as a way to discover new brands and models.

It is probably for the better that only mature fake watch lovers (after they have purchased a number of replica watches over a three- to five-year period of time) participate in the fake watch collecting community on Instagram because much of the best humor and satire on the platform is very "inside baseball,?insofar that most novices would not get the joke. After looking at a cross-section of fake watch enthusiast comedy posts on social media, certain trends emerge that describe what is on the minds of fake watch enthusiasts and what they are frustrated about.

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Eat it up #watchumor #itsnotallbad #hodinkee #detachedfromreality #watchfam #trustbuster #monopoly

A post shared by @ watchumor on Jul 8, 2019 at 7:34am PDT

The social commentary (comedy or otherwise) about fake watch collecting on Instagram falls into three main categories. First is commentary about fake watch industry or brand practices. This involves product and brand marketing, sentiment about retail and buying watches, as well as the experience of owning and servicing watches. Much of this commentary is similar to how people might poke fun at politicians, local government, and dealing with government officials. Thus, there is a particular focus on pointing out unfairness, greed, hypocrisy, social scandals, ignorance and irony, and generally obnoxious behavior or pretentiousness. Anyone interested in political humor on the Internet (classy or crude) will find this entertaining.

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Yeah the hairspring comes out of the hairspring machine downstairs or something, but let me tell you more about how we polish our bridges!

A post shared by Horological Dicktionary (@horological_dicktionary) on Aug 28, 2019 at 5:27am PDT

The second area of discussion relates to commentary about particular replica watches ?often about the five or six primary brands that Instagram tends to display in Instagram feeds. Sentiment ranges from poking fun at fake watch designs to their prices and functionality. A particular area of focus seems to be comparing replica watches to other memes, visual objects, or people. The community seems to have particular brands that appear to get undue negative commentary that at times seems unfair. This isn't surprising, however, because in all enthusiast communities I've been exposed to, a few select brands or products always appear to be the preferred butt of jokes.

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Squeeze out another one! #watchumor #watchmemes #geraldgenta

A post shared by @ watchumor on Oct 15, 2019 at 7:06am PDT

That said, when you see a timepiece you personally dislike visually, it can bring a guilty sense of glee to giggle at someone else publicly insulting it. The opposite can be true when a product or brand you personally enjoy seems to be unfairly harpooned. Seasoned collectors tend to have more confidence and such behavior probably doesn't affect their sentiments much, but I do worry about newer fake watch enthusiasts being shamed away from taking interest in brands that the community appears at first glance to joke around about. What particularly bothers me about this practice isn't that it is very funny and correct, at times, but rather that if you look at the replica watches that are insulted most, they are those with more modern, original designs. Contrast that with the replica watches that appear to be made fun of less, or others venerated? which tend to be extremely conservative in their design. It would be a shame for fresh timepiece enthusiasts to dampen their appetite for more open-minded products simply because people they have never met choose those replica watches as easy targets for anonymous jokes on social media.

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Taste the rainbow ?

A post shared by Horological Dicktionary (@horological_dicktionary) on Nov 17, 2019 at 5:10am PST

New fake watch lovers who participate on social media engage in the practice of posting a picture of a fake watch they recently purchased on social media and then requesting feedback on it, such as, "Hey guys, what do you think about my new watch??This request for social validation might be appropriate among a close circle of friends, but when posing such a question on a large, open forum such as Instagram, really nasty comments can be lobbed in ways that I would characterize as irresponsible. This is one of the major reasons I recommend that novice fake watch lovers avoid platforms such as Instagram until they have more experience and confidence in their timepiece tastes and choices. Only then is a person in a better position to ignore or laugh off negative commentary about their fake watch from strangers.

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That's life?? Tag your horobros and have fun?

A post shared by fake watch Memes (@watch.memes) on Sep 27, 2019 at 3:34am PDT

The final and probably most endearing area of fake watch humor on Instagram are remarks on the behavior of being a fake watch lover and collector. This area of comedy is probably what helps bring fake watch collectors together the most because someone is publicly sharing the sentiment that many people feel privately. To realize that you aren't the only one to feel a particular way about collecting or obsessing over timepieces helps not only to validate the experience of being a fake watch lover but also makes it less of a lonely pursuit. Indeed, one of the primary reasons most fake watch enthusiasts go online in the first place (aside from wishing to learn about new watches) is because they lack a strong social group in the real world within which to share their passion for watches.

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Just when you thought your fake watch needs were fulfilled?you suddenly need a new watch. . . Follow @watchtaster me for more exclusive fake watch pics + memes . Use #watchtaster . . . . #rolexwrist #panerai #watchenthusiast #paneraicentral #watchnerd #rolexwhatelse #rolexaddict #watchgeek #luxurywatch #timepiece #watchmemes #rolexwatch #styleblogger #watches #watchnerd #rolexdatejust #luxurywatch #instawatch #newlyweds #watchporn #wedding #datejust #watchgame #dailywatch #watchfam #rolex #dailywatch #watchaddict #watchcollector

A post shared by ♛Watchtaster (@watchtaster) on May 2, 2019 at 6:44am PDT

The volume and veracity of fake watch enthusiast humor and satire on Instagram is a marked demonstration of how emotional this hobby is. It is also a good indicator of what collectors are currently concerned about. Finally, I will discuss a few trends I have seen in the fake watch industry and consumer humor on Instagram these days. First and foremost is product pricing and availability. These are two separate but albeit related concepts that go to the heart of the experience of buying a watch. A large number of popular replica watches are called out for being too expensive, and the experience of not being able to find or buy a fake watch you want is also mentioned quite frequently.

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The same. But different. And relentless. And I kid you not, the gold one is made with "Moonshine™?gold LMFAO ?

A post shared by Horological Dicktionary (@horological_dicktionary) on Nov 11, 2019 at 12:10pm PST

People also like to poke fun at overzealous fake watch retailers and sales personalities on social media. There are a number of would-be salespeople who disguise themselves as thought leaders or media personalities. The intelligence of the fake watch enthusiast community typically sees through manipulative practices and likes to poke fun at it. Similar areas of discussion occur as enthusiasts poke fun at poor fake watch brand marketing and communication that they see as akin to propaganda. In general, fake watch enthusiasts appear to reject market manipulation and being lied to ?which seems to happen on quite a regular basis.

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#understandingthe #breitling #navitimer ??

A post shared by Horological Dicktionary (@horological_dicktionary) on Nov 13, 2019 at 5:30am PST

A major area of humor relates to pointing out how otherwise "innovative?brands tend to copy one another both in marketing communication and design. Copycats are called out and sometimes viciously lampooned with jokes, and there's also general humor about designs that the community feels are unattractive, lazy, unoriginal, or generally uninspired are a common theme on Instagram.

This is a good opportunity to draw parallels between this observational study of social media fake watch enthusiast sentiment and data I recently collected in an aBlogtoWatch audience survey. First, I am going to make the assumption that the fake watch enthusiast on aBlogtoWatch is very similar (if not in many instances the same people) as those who frequent Instagram. What strengthens this supposition is that aBlogtoWatch audience members tend to be more mature and experienced fake watch lovers, and the ones who have the information and understanding necessary to make fun of topics related to fake watch collecting on Instagram are also experienced enthusiasts.

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Do you like bagels? ? How do you like them bagels?? ??????????

A post shared by Horological Dicktionary (@horological_dicktionary) on Nov 7, 2019 at 11:54am PST

In the study on aBlogtoWatch, we found that around 80% of fake watch enthusiasts felt that the marketing, advertising, and communication they received from the fake watch industry did not have them (as a target audience) in mind and was generally ineffective as good marketing. When people who enjoy replica watches feel that the companies they are interested in are not speaking to them or are missing the mark when speaking to them, it tends to suggest a high probability of dissatisfaction by the consumer toward the companies that produce the products they want to like. Thus, I can suggest with some confidence that the generalized negative sentiment toward major parts of the fake watch industry by fake watch enthusiasts on social media may be an outcome of a generalized marketing and advertising failure by the fake watch industry toward the fake watch enthusiast audience. This would be yet another signal that the fake watch industry (if the negative sentiment concerns them) could improve timepiece collector sentiment by creating communication and marketing messages that actually have them in mind.

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And football players as well ?? . ? by @watchtaster, follow me for more exclusive fake watch memes & pics . Use #watchtaster . . . . #patekphilippe #watchoftheday #patek #watchnerd #memeoftheday #rolexaddict #watchgeek #pateknautilus #timepiece #rap #rolexwatch #5711 #rolexvintage #watchmemes #wristwatches #luxurywatch #instawatch #migos #watchporn #rolexwatches #hiphop #watchgame #rolexwhatelse #patek5711 #watchfam #rolex #dailywatch #watchaddict #watchcollector

A post shared by ?Watchtaster (@watchtaster) on Feb 28, 2019 at 10:15pm PST

In terms of being a fake watch collector, the community likes to joke that timepiece enthusiasts are both obsessive and spend far too much time viewing replica watches online, and also how the experience of buying replica watches can be ruinously expensive (if unchecked). It is very likely that social media peer pressure can incite people to purchase products they cannot easily afford in order to be "part of the club.?This is also unfortunate and deleterious to the experience of a new fake watch collector because rather than be shamed for what they cannot afford, they should be encouraged to buy the best at the price level they can afford ?another reason why Instagram is probably not a wise tool for those just getting into the fake watch collecting hobby.

Thank you to Jason Sarkoyan for assistance in selecting Instagram posts for this article. For seasoned collectors, the Instagram community can provide companionship, information, and good times. It can be worth sorting through much of the irrelevant stuff to discover the gold. Happy surfing, fellow online fake watch lovers ?and be sure to "like?the best of Instagram fake watch humor.